A family run business that is totally focused on providing a professional service. The level of expertise is very impressive. I was introduced by a life long friend four years ago who is also a client, and I have recommended them to several other family and friends.

Had a great and informative meeting with Alex this week. He answered our questions which assited us in understanding the suggested plan. Very pleased that we chose DFP.

I have recently moved my pension to DFP having been dissatisfied with my previous advisor. Phil gave me a better insight into how my pension would be invested and the steps involved that my previous IFA had given in 4 years. Early days but results already looking upwards.

Everyone needs an IFA like Alex. We have been clients of DFP for 8 years and our only regret is that we didn’t get introduced earlier. A friendly and professional company with a relaxed approach, Alex makes you feel comfortable to ask any questions, explains things in a clear and easy to understand way and lays out all options for you to consider. Alex is always quick to respond to any questions we have. Alex’s financial advice has been invaluable and has allowed us to retire much earlier than we anticipated. We feel our investments are in safe hands and confidently recommend Alex/DFP to friends and family. Alex is now also helping with our Wills and has given great advice on a complicated set-up. Thank you Alex/DFP for a first class service.

Great Financial Advisors who take the guesswork out of trying to 2nd Guess how to be Financially Astute. Professional outfit I have dealt with for YEARS, who have never let me down. I sleep well at night now. Doesn't get any better than this !

Phil and the team provided the specialist advice that we needed and secured the perfect equity option for us.

Excellent service and advice. Good communication and knowledge are very evident.

I can highly recommend dfp they have always been very helpful, professional, and friendly, over many years of my family being with them. Cannot thank them enough

This is the 3rd time l have used Direct Financial Planning and have been extremely pleased every time l have used them. Phil is totally professional and takes you through each step carefully with sound advice. Along with Jo this time who constantly kept me up to date all has gone to plan. A big thank you. Steve & Sue

Phil assisted myself & my wife with an Equity Release on our property to enable my wife to feel comfortable to retire from work and also complete renovations on the property. Phil is always very clear at explaining every aspect and makes you feel at ease.

Since I was introduced to Alex Cross from Direct Financial Planning (UK) Limited, about 6 months ago, he has and still is, providing me with ideas, advice and financial products that are truly bringing my thoughts and goals into reality. He helped me secure finance on my first buy to let property along with finding a way for me to purchase the second and I’m confident he will be there as my portfolio grows further. Alex is incredibly friendly and helpful and because of this he has swiftly become a valuable part of my network which is enabling me to grow my property portfolio and push towards reaching my future financial goals. Thank you Alex.

I have been working with Alex and his team from DFP for a number of months now, and I can confidently say that my financial health has significantly improved thanks to their expert guidance and strategic planning. From our very first meeting, Alex impressed me with his deep knowledge of financial markets, investment strategies, and retirement planning. He took the time to thoroughly understand my financial goals, risk tolerance, and personal circumstances, tailoring a plan that was uniquely suited to my needs. One of the standout qualities Alex has is his ability to explain complex financial concepts in a clear and accessible manner. This has been incredibly helpful in making informed decisions and feeling confident about the direction of my financial future. Throughout our relationship, Alex has been proactive and responsive, regularly reviewing and adjusting my financial plan to ensure it remains aligned with my goals. He is always available to answer questions and provide insights, which has built a high level of trust and reliability. Overall, I highly recommend Alex to anyone looking for a knowledgeable, dedicated, and trustworthy financial advisor. Their professionalism and personalised service have made a significant positive impact on my financial well-being.

Alex has gone above and beyond to ensure we got our mortgage. He was extremely professional and acted fast with any issues. We we’re always kept in the loop with what was going on. Couldn’t have asked for a better broker. We will always use DFP. Great service

The company is fantastic, never an issue, really helped me personally with pensions and savings. Explained everything in a clear and easy to understand. Always happy to help friendly and professional. I would really recommend.

We have worked with Phil for many years. He and his team have helped us with purchasing a business, managing our investments and pensions. He has also given us invaluable advice and assistance with our wealth planning and even set up our wills. I always thought IFA’s were the devil incarnate but Phil has proven me to be wrong. His clear advice and suggested strategies have proven to be very successful for us to the extent that we were able to retire 5 years earlier than we had dreamt was possible. Everything he and his team have done for us has been first class and trustworthy. I could not recommend Phil and his team more highly.

All communication has been clear and any queries or concerns I had with my mortgage were answered swiftly and explained thoroughly. Cannot recommend Direct Financial Planning UK Ltd enough. Was recommended to me by a number of friends who had a long standing relationship with the company and I too have now passed on their name to other interested parties.

Phil and his team were instrumental in helping us both realise our dream of early retirement. With their continued support and expertise with our investments and financial planning we are looking forward to a relaxing future.

I had a slightly more complicated mortgage to sort due to the situation I was in. Alex from DFP went above and beyond to help me in what was already a very stressful time and his communication, keeping me updated at every step of the way helped to take away any additional stress. I would highly recommend using DFP, and will only be using them myself moving forward.

Delighted to have Phil Cross and his fantastic team at Direct Financial Planning on board to help me navigate my finances as I reach a crossroad in my career after leaving Hello! Magazine as editor in December 2023. Their expertise and advise has been spot on every step of the way and given my circumstances it has been absolutely essential advise. I could not rate them more highly especially after a face to face with Phil today which talked through my various options

Been with DFP and Alex for about 3 years when he helped me with my first mortgage and he’s always been really helpful. I regularly speak to him for advice on investments and he’s always happy to have a chat whenever I have questions. Couldn’t recommend the team at DFP any more!