Before getting engaged, both myself and my partner like the idea of getting an ethical ring. And I am so glad I opted for Ethica for the engagement ring; my partner loves it. Given it was an area I didn’t have a huge amount of knowledge in, the team were super helpful in providing information and advice as to what would likely be best. They certainly took the time to give me a full picture. Fast forward a year, both myself and my partner have returned to Ethica to get our wedding bands. Again, we love them.

Outstanding company and product, highly recommended. From my first slightly nervous phone call, Olivia at Ethica has guided us brilliantly. I couldn't have asked for a better experience to make such a significant purchase of both engagement and wedding ring for my partner. Both rings are perfect and beautifully finished.

Ethica have been fantastic, my fiancée’s ring was a bespoke design and they were extra helpful in ensuring the workshop got it right. I was kept up to date at all times and with their help I was able to get a specific sized diamond. I can’t praise them enough for their help, the ring was delivered quickly, was excellently packaged, and overall it’s felt like a very personal experience. The ring is perfect, I couldn’t have asked for it to be better.

The staff and experience at Ethica (twice - engagement and wedding bands!) was nothing short of excellent. It was nice to have such attentive help, and staff that embraced my indecision and ultimately make the choice with a fantastic ring(s)! Communication and input from everyone at Ethica was faultless. I would (and do) recommend Ethica to anyone who asks for a recommendation when choosing their wedding jewellery!

Excellent and attentive from the moment I first got in contact. The guidance in selecting the ring and the care after making my choice was first class. Wonderful staff and communication, which was frequent and kept me in the loop throughout the whole process, from manufacture to delivery. Customer service from people who really do care.. We followed this up by selecting our perfect wedding bands from Ethica too. Couldn’t be happier.

Extremely friendly and personable service from the start. Olivia, Claire and other members of the team were highly responsive to emails and calls, and were very helpful in person at the showroom. The engagement ring was fantastic and our wedding bands are lovely too. The team were happy to help with resizing and I would highly recommend to anyone.

great communication and that personal touch

Ethica Diamonds were absolutely incredible from start to finish; I would recommend them to any couple looking to buy an engagement ring. After seeing their beautiful designs on Instagram, I reached out to make an in-person appointment. A few weeks before the appointment Ethica told me they’d have to cancel it due to circumstances beyond their control; I was crushed as my partner and I were due to drive 3hrs to make it. However, Ethica very kindly offered us their at-home sample service at no charge to make up for the cancelled appointment. I ended up liking a ring that wasn’t my original choice, and decided to make another in-person appointment so I could be confident in my choice. Ethica very kindly agreed to a Saturday appointment as they knew we were coming from so far away, another example of their commitment to giving us a great service. At the appointment Olivia was warm, knowledgeable and friendly; she took a genuine interest in us as a couple and we felt sure that with her guidance we were making the right decision for us. After choosing the setting for the ring, we went home while Olivia sourced us some diamonds with the specifications we had discussed with her. She was very quick with her emails and helped us find a perfect diamond. My wonderful partner proposed on 10.02.24 with a beautiful ring, and I’m so grateful to Ethica for organising its smooth delivery with him; the hardest part of the whole process was waiting for the proposal! Thank you Ethica Diamonds for your kindness and professionalism throughout our journey with you; you’ve helped make this fiancée very happy! (K + J).

I designed a ring through Ethica Diamonds for my partner, with her choosing the setting and me making the final design decisions. Prior to receiving the ring, ED had already used it for marketing purposes on their website and on social media. My partner subsequently saw the ring on their website before I had received it and as such the opportunity for a surprise at the point of proposal has been removed and the entire process spoilt. When concerns were raised with the company I continually received platitudes from their team: 'I'm sure she'll love it anyway'. Throughout, they consistently attempted to shift blame to me, claiming that use of products for media purposes immediately on production was standard practice for all of their products. They finished producing the ring 10 days early, with delivery timelines keeping in line with the original schedule. Due to being in the military, the delivery of the ring had to maintain the original delivery schedule due to an overseas deployment. Ethica Diamonds have ruined a once in a lifetime event and have refused to take any responsibility. I politely requested a 10% refund due to lack of satisfaction with the service provided, however this was flatly refused. When the complaint was raised, they stated that if I did not like it I could return the ring for a refund; this is not a viable option. I will not use them for wedding ring purchasing and would not recommend their services. It is evident that if there are any issues there is no mechanism for them to be resolved.

This company deletes negative Google reviews and still "ethica diamonds" which are not lab or natural diamonds but are gemstones. Do yourself a favour and check out the ASA Ruling on Kinetique Ltd t/a Ethica Diamonds and do your research on what gemstone you are actually buying before you part with any cash! Be aware, this company has also attempted to remove this review on Trustpilot. I was a genuine customer who purchased a real lab diamond from another retailer located in London W1U 1JW.