C W Sellors Jewellers

King Street, DE6 1EA, Ashbourne, GB
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3.50
Based on 870 Reviews

5

63.33%

4

3.22%

3

2.76%

2

4.14%

1

26.55%
About C W Sellors Jewellers

Welcome to C W Sellors Jewellers. We are an independent family run jewellers, established in 1979. As one of the UK's premier jewellers we specialise in producing handmade fine diamond and British gemstone jewellery. Discover the most sought after luxury and branded jewellery and watches, shop in store and online with free UK delivery and up to 4 years interest free finance available. We are an authorised stockists of premium luxury brands including TUDOR, IWC Schaffhausen, Faberge, Breitling, Chopard, TAG Heuer, FOPE, Messika, Roberto Coin, Montblanc and many more. With over 40 years of experience our dedicated team of highly trained watch specialists, are on hand to offer expert advice, working closely with our suppliers to offer you the finest selection of highly sought after fine jewellery and luxury watches.

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JOHN BAILEY
United Kingdom | 16 February 2025

Good product and prompt delivery, all as ordered.

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Edward J
United Kingdom | 16 February 2025

Fantastic customer service, great to be able to seek advice over the phone before making my purchase. Kept up to date throughout on progress and safe delivery.

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Chris Preston
United Kingdom | 16 February 2025

Sellors went far, far out of their way to get my wife’s present ready and delivered before Valentines Day. When I first looked the delivery was 4-6 weeks But the young lady at Sellors went beyond good service, it was excellent and in just over a week. Thank you to you all, for a great service and my wife was really pleased with the gift.

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James Dorman
United Kingdom | 16 February 2025

Horrific, Do not order anything from this company. Ordered a watch winder 4 months ago, got told complete lies about the delivery time, 7 to 10 days they said. Here I am 4 months later after cancelling and getting a refund. I ordered the same Winder from the manufacturer and guess what? Next day delivery. Yet they've been out of stock at CW Sellors for 4 months, obvious lies and chatting with the manufacturer they are well aware of the negative reputation of this company. Even worse CW Sellors staff will straight up stop responding to you after awhile. This is without a doubt the worst Jewellers I have ever dealt with and reading reviews they should definitely be investigated as they advertise things in stock that are definitely not in stock. The 5 star reviews are clearly fake as every 5 star reviewer gives nothing but 5 star reviews on their accounts. DO NOT ORDER ANYTHING FROM THEM. Genuinely disgusting business practice.

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Richard Wilkinson
United Kingdom | 14 February 2025

Emma was particularly helpful answering some questions. This helped inform my choice and subsequent purchase.

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NMD
United Kingdom | 14 February 2025

Excellent experience on all 3 purchases. Harriet and latterly Emma were excellent, very helpful and went the extra mile to jeep us informed. Faultless experience from end to end. Items were shipped quickly (received next day) and securely. I would strongly recommend checking prices with CW Sellors prior to purchasing Jewellery, Watches etc. in our experience they are difficult to beat.

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David Popkin
United Kingdom | 14 February 2025

Have bought 6 watches from C.W.Sellors. They have always kept me updated . Harriet and Leah especially helpful on my last order which they could not fulfil as the watch had been discontinued. The manufacturer did not tell them. Phoned me asking if I would like a refund or a different watch. Leah did a lot of work finding which of my alternatives would be available, always phoned when she said she would. Staff in Ashbourne shop are always friendly and helpful. I am very surprised by the poor reviews I have seen, that is not my experience.

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Łukasz Glaza
United Kingdom | 14 February 2025

Awful experience. I would never use this company again or recommend them to anyone. I initially ordered a watch with a promised delivery time of around 7 days, but I ended up waiting almost three months. The delivery date kept getting pushed back, and at one point, they started blaming the delay on Garmin discontinuing some lines and prioritizing other existing customers. Seriously? I checked Garmin’s official online store, and the watch was readily available. I only waited because they offered a better price. I needed the watch for a marathon, so after waiting too long, I ordered directly from Garmin, and got a good discount for direct purchase. Ironically, CW Sellors finally shipped my order shortly after that. Since I now had two watches and was also facing unexpected financial difficulties, I had to return the one from CW Sellors. I notified them within 14 days of intent to send the item back, as required by the Consumer Contracts Regulations 2013, and returned it within the legal 30-day timeframe. However, they refused to issue a refund, claiming that their "discounted" items must be returned within 14 days—which is completely unlawful. The Consumer Contracts Regulations apply to all online purchases, regardless of whether the item was discounted or full price. Their terms and conditions can not override statutory consumer rights, and their refusal to refund me is a clear violation of the law. Avoid this company at all costs.

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Simon Doyle
United Kingdom | 13 February 2025

Great service from Harriet at CWS. She's a legend. The product is fantastic and was the right suggestion. Top marks all round.

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Silky Wizard
United Kingdom | 12 February 2025

Received the watch and liked the watch. The only negative thing I can think of is, I wished they sent out instructions on how to change the watch time and advice on how often you should wind the watch up etc because I've never owned a automatic watch before and I didn't how to look after it.

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Mark
United Kingdom | 12 February 2025

Fantastic service , Harriet helped with the purchase of my Elliot Brown watch and price matched to the lowest price elsewhere in the uk . Thank you .

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James
United Kingdom | 12 February 2025

I recently purchased a watch box from CW Sellors. Fantastic customer care from start to finish.

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Elaine Stansfield
United Kingdom | 12 February 2025

I purchased a pair of diamond earrings for my daughter as a suprise for xmas, it was quite difficult to purchase these online but Harriet The lady I dealt with was extremely helpful and the chosen earrings arrived quickly by courier. Excellent service from this company and I will not hesitate to purchase from them in the future. My daughter was delighted. Thank you Harriet

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Darren Plant
United Kingdom | 12 February 2025

Harriet was very helpful with sale. Good Comms and prompt delivery. Very good packaging. Have bought a couple of watches from C W Sellors and would buy again. Very good service. Thanks 👍

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Beverley
United Kingdom | 12 February 2025

Selling stock they don’t have. Like the many other reviews on here I ordered a bracelet in January which has still not arrived. I’ve emailed multiple times and just keep getting fobbed off. The bracelet they’re ‘selling’ is no longer available on the Astley Clarke website, yet they are still advertising it on the Sellors website. Have had to raise a dispute with the bank as I’m very confident this order won’t turn up. Wonder if the company is in trouble, previous good reviews but all recent reviews saying the same thing.

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Steve
United Kingdom | 12 February 2025

A very pleasant buying experience. Harriet was very helpful, knowledgeable and friendly. I have bought a number of items from Sellors and always had a excellent service.

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Dom &
United Kingdom | 12 February 2025

I recently purchased a Doxa Sharkhunter 600T from CW Sellors (my grail watch), and as always, the experience was top-notch. I’ve dealt with Harriet a few times now, and she’s always been kind, helpful, and genuinely lovely to speak to. She makes the whole buying process feel personal, none of that cold, corporate nonsense you get with some retailers I can mention. From start to finish, the service was professional yet friendly, and I wouldn’t hesitate to buy from them again. If you’re after a watch (or anything else they sell), you’re in very good hands. Many thanks to Harriet and the CW Sellors team...brilliant service all around!

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Annette
United Kingdom | 12 February 2025

Harriet answered all my questions speedily and kept in contact until my bespoke purchase was ready to be despatched. She went all out to make sure I received it for my birthday. Excellent service!

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sarah
United Kingdom | 11 February 2025

i ordered a piece on 18th december and have yet to receive it, asked for various updates but got no email nothing I must have called at least 6 times and got excuses for the delay. i was promised a call back at least 3 times and nothing.. in the end i cancelled the order on 28th january and am yet to receive a refund and the item was over £300.00. The customer service not interested just promised to refund in 14 days for an item i have never had and no apology, in the end i had to ask paypal to step in..thankgod i paid by paypal they were great and opened a case for me to refund in 36 hours.. avoid at all costs totally unprofessional site

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Rohit Sinha
United Kingdom | 11 February 2025

I would strongly advise anyone thinking of purchasing from CW Sellors/Jura Watches to stay far away! My experience with them has been an absolute disaster from start to finish. I placed an order, expecting a smooth and professional transaction. Instead, they sent me the wrong item the first time—a fundamental failure that should never happen in a supposedly reputable retailer. But the nightmare didn’t end there. When I tried to get things sorted, I realized that their website is riddled with incorrect or misleading information about stock availability, delivery times, and even product details. Instead of providing clear answers, their customer service was utterly unhelpful, offering vague responses and zero accountability. Now, after their initial screw-up, I’m being told that the correct order is delayed for a month! No proper communication, no compensation, just an empty apology and a long wait. It’s absolutely unacceptable for a company that claims to specialize in luxury watches and fine jewelry. If you value your time, money, and sanity, avoid CW Sellors/Jura Watches at all costs. Their incompetence and lack of customer care make them one of the worst retailers I’ve ever dealt with.

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